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Godswork

Services
  • DIGITAL STRATEGY
  • VISUAL LANGUAGE
  • CONTENT DIRECTION
  • WEBSITE DESIGN
  • INTERACTIVE STYLE GUIDE
  • ART DIRECTION
YEAR

2019

Gods work 1

NO°01

BRIEF - C8 worked alongside major independent label Union IV and UK artist IAMDDB to shape and define key moments throughout her discography.

For today’s brands, showing up is not enough to stand out. Value is the bottom line. So, our approach bridges brand and community, helping to identify points of cultural tension. These insights allow us to build brands of taste that command categories, influence conversations, and thrive in the new economy

Gods work 2

NO°02

CREATIVE - We do more than define an ecosystem of brand values and beliefs. We execute on these core tenets by creating moments that stand out.

Although our approach for each category and project was unique, the through-line remained consistent: connecting fans and fashion-focused consumers to amazing products through memorable messaging and engaging experiences that encourage self-expression. We positioned the brand in a manner that spoke to both millennial fans and lifestyle-inspired consumers