Puma main image


  • Content Creation
  • Photography
  • Videography
  • Digital Media Design


Puma shoes


BRIEF - PUMA collaborated with C8 to showcase their work on community in association with Independent stylists and influencers across London

The PUMA community team came to us looking for an exciting way to release their SS19 product and build hype around their PUMA talent collaboration popup in London over the course of three months. C8 has a long history of designing innovative drop mechanics that create a stir, and PUMA was no exception.

Puma shoes


CREATIVE - We designed a live viewing of a virtual look book that could leverage impressive production flow

This allowed PUMA to drop exclusive products over and over again.
The premier was centred around a giant LED screen, a rapid-fire pattern input system, and a shipping container infinity room where shoppers could pick up their product in style.

Puma girls


DELIVERY - We had three main considerations: create a drop mechanism that could be reused repeatedly


The outcome was to leverage the high-traffic event to get people amped up about upcoming drops, and build a fluid, impressive experience that carries excitement throughout the purchase flow.We wanted to give them a premium experience to match their exclusive purchase.

This would allow customers to view the look book and make an interactive purchase they could head to The Pickup, a fully automated dispensing infinity room.