Tee Grizzley main image


  • Brand Development
  • Motion Graphics
  • Content Strategy
  • Experience Strategy
  • Creative Direction
  • Art Direction


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BRIEF - We centralized and highlighted branded content and media in a way that saliently portrays American rapper TEE GRIZZLEY’s unique culture, story, and point of view

We worked closely with Tee Grizzley and his marketing teams to develop user profiles, journeys and stories, then applied these to create a holistic approach to the release of his 12 Track E.P. Upon arrival, we explored six different paths, each one seamlessly flowing into the next. The site scopes explored his background across 12 stories.

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CREATIVE - We aimed to create a series of short documentaries, brand opportunities, podcasts, and an immersive music experience

Every great digital product strikes a fine balance between creative goals and user needs. The Tee Grizzley “The Smartest” project was no different. While the overarching goal was to make engaging artwork for fans and followers. We were able to strike a nice balance between keys moments of the pre-release that provided anticipation for the delivery of the whole project.