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trackstrs

Services
  • BRAND STRATEGY
  • DIGITAL STRATEGY
  • VISUAL LANGUAGE
  • WEBSITE DESIGN
  • WEBSITE DEVELOPMENT
  • CONTENT STRATEGY
YEAR

2019

Trackstrs 2

NO°01

BRIEF - We teamed up with UK label Trakstrs to develop a unique story around its collection of UK sound known as Drill.

C8 worked across various campaigns, targeting a unique demographic of fans and musicians. Our newly defined strategic approach and campaign materials aligned with Trakstrs millennial audience.

Trackstrs 3

NO°02

CREATIVE - We were responsible with engaging its audience through our communication strategy, creative direction, and design direction.

Each brief targeted the typical fan and, within the program, we pursued the even greater task of evoking real emotion from each individual archetype. Our campaigns reached people by highlighting function, nostalgia, and the aspirations of sports and lifestyle consumers.