Virtxue main image

Virtxue

Services
  • BRAND DEVELOPMENT
  • DIGITAL MEDIA DESIGN
  • EXPERIENCE STRATEGY
  • WEBSITE DESIGN
  • WEBSITE DEVELOPMENT
  • CONTENT STRATEGY
YEAR

2019

Virtxue 2

NO°01

BRIEF - We set out to craft a digital narrative that highlights who the Virtxue team are, what they do, how they work, and what they believe in.

The goal is to help turn artists and creators into passionate live broadcasters. We wanted to create a flexible digital platform that allows the brand to produce meaningful content across the platform. In doing so, we created brand equity and deeper connections with brand fans and potential Rioters around the globe.

Virtxue 3

NO°02

CREATIVE - After gathering insights, we crafted an overarching digital strategy to properly speak with specific audience archetypes in the right context. 




All of this ultimately informed our site experience and architecture. To obtain stakeholder buy-in, we mapped out a vision for the entire experience with wireframes and prototypes. With our strategy in place, we worked with Virtxue to determine visual pillars. These would dictate our design decisions, allowing us to explore multiple iterations across different touchpoints.